Wednesday, July 27, 2011

Promote Massage Therapy

Massage therapy has become increasingly popular over the past few years, as many people turn to more holistic approaches to health and well-being. If you are a massage therapist, you know that there is a lot of competition out there from your peers in the industry. You may want to consider taking certain steps to help promote your massage therapy services.


Instructions


1. Get business cards printed up promoting your massage therapy services. They need to be professionally designed, so resist the urge to "save money" by creating business cards on your own, because the quality will not be the same. Make sure that your information includes such things as your name, title, offered services and phone number.


2. Create a website to promote your massage therapy business. Websites are relatively simple to build, since there are a number of hosting sites that provide tools to make designing a website easy. Your site gives you the opportunity to elaborate on what it is you do, present proof of your expertise, inform visitors about the benefits of massage therapy, offer a means of direct contact with you if they have questions and want to schedule sessions, etc. The Internet gives you a wider audience. Your website address should be printed on your business cards, if you use them.


3. Utilize promotional materials, such as T-shirts, pencils, pens, bumper stickers, coffee mugs and the like that have the name of your massage therapy business on them. If you don't already have a logo, create one and then have a company like Promopeddler.com make promotional products for you, with your logo and business name. It's going to cost you a little, but the plus is that these promotional materials are bound to draw curious questions from observers. Not only can you use these products yourself, but you should consider giving things, like pencils and pens with your info on them to customers.








4. See if beauty salons will allow you to set up a massage chair for interested customers. You might find a shop that may be willing to let you do this regularly, since it will definitely add a perk to their own business. Customers can receive a chair massage while they wait for their hair appointments. You may only want to do this for a brief period of time, however, so that the salon won't try to cut into your profits. Once you've gotten sufficient positive feedback from those you give massages to, move on, but hand your satisfied clients your business card before you leave.


5. Word-of-mouth is still a very useful way of getting the word out about your massage therapy services. When customers are happy with your work, the likelihood is that they are going to go out and tell other people about it. Make sure that you establish a positive relationship with your clients from the beginning and that you are courteous, professional and willing to do all you can to accommodate them. You can even offer discounts to clients who consistently use your services or who refer a certain number of new clients. The better you treat customers, the better they will talk about you to friends, family members and acquaintances, which can result in more business for you.

Tags: massage therapy, your massage, your massage therapy, with your, business cards, massage therapy services