In an attempt to reach and engage customers, you can you utilize the channels of online interactive integrated marketing communications. From email campaigns to interactive online advertising, you can use online marketing channels to actively engage customers in the process of buying your products or services.
According to a 2010 survey of more than 5,000 marketing executives conducted by Datran Media, 39.4 percent counted email as the advertising channel that performed the strongest. Email is attractive for many marketers since electronic mail is a relatively inexpensive method to get your word out to large numbers of targeted customers. Email can be interactive as well with embedded links to products and services on your web site that customers can access if they want to learn more. The metrics from these clicks can tell you what interests your target audience and provides clues about which prospects can be converted into customers depending on what links they click and what web pages they visit.
Web Site
In the technological era, your company's web site acts as the open sign, shingle and front door of your business. Along with showcasing your products, services and offerings, you can also make your web site a spot for customers to interact with your customer through marketing activities such as online surveys and contests. You can create landing pages for customers to view after reading your emails or online advertisements. If you are interested in immediate feedback from customers, you can set up chat rooms for your representatives to engage potential targets.
Online Advertising
According to Datran Media, online advertising is growing in the budgets of marketers as 59.8 percent of those polled in their 2010 media and marketing survey indicated that they would spend more on digital advertising in the future. Online advertisers can utilize such channels as banner and pop-up ads, but can also use interactive banner ads. Interactive banner ads, according to Marketing-online, a United Kingdom marketing company, can engage prospects by asking for information such as data to get rates on car insurance or mortgage rates. By getting direct customer feedback, marketers can gain valuable information to qualify leads and prospect customers.
Social Media
Social media is the ultimate online interactive marketing channel. Your presence on popular social media sites can engage in everything from the latest product news to chats and interviews with popular authors, celebrity spokespersons or even product managers. Social media can also provide buzz for your products and services as consumers openly discuss what you are offering in a forum they trust.
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